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Online Pharmacy vs. Traditional Pharmacy: Which One is Right for You?

Looking for an alternative to traditional pharmacy? Online pharmacy might be a better fit for you. Read on to know the differences between the two and which one suits you best

The choice between methods is often dictated by the simplest of circumstances.

There are three tablets left, the local pharmacy is closing soon, and asking for a private consultation at the counter is not very tempting. Calling from your phone seems much simpler.

But then comes the next question: who will deliver the medication?

A nearby pharmacy offers a counter, friendly faces, and an opportunity to collect the dose today. A legitimate online pharmacy can provide privacy, variety, and home delivery. Both options can be great and terrible depending on the situation.

The key difference is convenience versus immediacy, as well as legitimacy.

When an online pharmacy makes sense

The ability to order medications online is most useful for regular dosages.

The patient on the pill for high blood pressure will not miss regular communication with the pharmacist at the counter every month. Receiving a 30- or 90-day supply at home may be a welcome relief.

Privacy is another reason for making purchases online when possible.

Loss of hair, dysfunction, slimming, contraception, or depression medications may be embarrassing to discuss when other clients are at the counter two feet from you. The online option is private and allows to complete this uncomfortable part of medication retrieval at home.

That said, there are no medications that do not require consultation — even online.

A legitimate service will ask enough questions to decide whether a prescription is needed or whether a particular dosage is safe. The same level of scrutiny must be present even when the option to complete the transaction at the counter is available. Privacy is a convenience but should not replace control over the prescription and the client’s medical history.

In addition, pharmacies online may allow the customer to find the best price.

The cost of the medication, delivery, and any additional fees may be compared before making a choice. This is much harder to do at local pharmacies because the price is often communicated when the prescription is already being prepared. At the online counter, the customer makes the decision on the spot — and perhaps chooses a cheaper option.

The local pharmacy wins in immediacy

Home-delivery is convenient until there is a sudden infection that requires an antibiotic tonight.

The traditional pharmacy counter at the corner wins in speed and is likely to be the better option for medication that cannot be delayed. The same applies to prescriptions dropped off and picked up the same day, or to medications a child is sick with — no one wants to risk a two-day shipping time for an urgent dose.

Local pharmacists can also be much more helpful when it comes to resolving problems with the prescription.

Perhaps the desired cream is unavailable, the insurance company refused the claim, or the new medication interacts with another regularly taken dose. The pharmacist can contact the doctor, suggest alternatives, and explain the changes in person.

That familiarity can be reassuring when it comes to dosing, especially for the elderly or for those taking multiple doses. The pharmacist can spot errors in the instructions, a combination of medications that makes no sense, or a refill that was due last month rather than this one.

The online option can often provide such help — whether or not it is apparent on the website.

Some online pharmacies allow the consultation as part of the prescription. Others require a phone call and some do not allow it when the payment has already been processed.

How to distinguish a legitimate online pharmacy

A website can look professional and trustworthy but be completely illegitimate.

Logos, reviews, photos of smiling pharmacists, and the mere presence of the word pharmacy do not guarantee that an online counter has been verified by any regulating body. Some services go as far as faking the verification seals on their website, making it harder to tell the fake from the real.

When it comes to the United States, the FDA has published a list of features that distinguish a legitimate online pharmacy. A safe service should ask for a valid prescription, provide a full address and phone number of the company, have a licensed pharmacist available for consultation, and be officially registered in all states where it operates.

The National Association of Boards of Pharmacy also keeps a list of websites that have been verified as legitimate. According to their reports, approximately 95% of online pharmacies worldwide are unregistered and illegal. The 5% include a mix of verified services and fraudulent websites that last for a short period of time before disappearing. That, in turn, means that finding a pharmacy via Google is unlikely to guarantee any level of safety.

Licensing is best verified directly with the state regulatory agencies or other official bodies. Do not rely on the presence of a seal on a website, even if it promises legitimacy.

The biggest red flags: pharmacies that do not require a valid prescription.

While such convenience is tempting when the client already knows what they need, they indicate that the online counter is completely unprepared to handle such requests. There is no pharmacist behind the counter ready to discuss possible side effects, drug interactions, or the dangers of unsuitable dosing.

This is especially true for medications such as sildenafil, sleeping pills, antibiotics, hormones, and weight loss injections. A consultation is mandatory for all of them, regardless of whether a customer is looking for convenience or privacy.

Other red flags include suspiciously low pricing compared to other online pharmacies, lack of address and contact information, absence of pharmacist contact, the requirement to pay in cryptocurrency or another untraceable way, claims that medications do not have side effects, drugs that are promoted as 100% natural but are actually narcotic, broken packaging, expired or unlabeled drug, and subscriptions that are impossible to cancel. A low price is never indicative of an illegitimate service unless other factors are in place, such as the presence of fake labels on the drug packaging.

Medication quality is always crucial but so are the delivery conditions

Most regular pills are safe even when subject to regular transportation.

Insulin, specific injectables, biologics, and other similar medications may require cold-chain distribution on a consistent basis. If such a package arrives hot, leaking, frozen, or significantly late, it is necessary to contact the dispensing pharmacy before attempting to use the dose.

Traditional pharmacies do not deal with the distribution leg of the delivery but can be helpful when it comes to storage. Medications must be kept in recommended conditions at all times: temperature, light, gas exposure, and other factors.

That said, most online pharmacies are not much different from their local counterparts when it comes to storage. The same standard applies to both, even if the former has them listed as separate services and conditions.

It is always a good idea to look at the packaging to see if the patient’s name, medication, dosage, instructions for use, volume, and expiration date match the expected ones. If a refill looks significantly different, ask for details. In some cases, a generic drug may simply have a different appearance. However, it is always safer to double-check with the online pharmacist to avoid potentially dangerous differences in active ingredients.

Pricing at online pharmacies is rarely as simple as it seems

The online service rarely offers a lower cash price for generic medications or a larger supply. Other costs, including those related to the consultation, delivery, subscriptions, and automatic reordering, must also be compared. Sometimes local pharmacies can be much cheaper, especially when considering insurance coverage. At times, independent local pharmacies will even offer a discount upon request, or have a lower price for regular generic medications.

It is always important to compare the entire cost of medication — and not just the listed price on a particular website or one that is found through Google.

The entire bundle must be considered for the client to ensure they are not paying extra for the method itself. That includes the consultation, medication, delivery, subscription, and any other fees that apply to the selected option. The most expensive monthly plan at 24 months of dosages can sometimes be selected for a cheaper option when the frequency of refills is higher.

The same applies to prescriptions that require regular dosing. A three-month supply may be much cheaper at a single dosage, but it does not make sense to stock up when the side effects appear at the beginning of the course.

Privacy is rarely as complete as it seems

Fewer people are comfortable discussing their health issues face to face at the counter. This is the main reason why more and more people turn to online pharmacies and complete their purchases from the comfort of their own homes. As a client themselves, it is important to remember that such websites rarely handle private information any better than local counterparts.

When choosing an online pharmacy, it is important to review their privacy policy to understand what personal information they collect and whether it is shared with third parties. Ideally, the service will state clearly on its website which data is used, why, when it is deleted, and whether it can be used for advertising. The Federal Trade Commission has even taken legal action against several online health services for their unfair and deceptive practices, including the unauthorized use of private customer data.

Traditional pharmacies also store and process private information, including health history and demographics. However, an online option requires the customer to provide the same data to an additional party: the website. That party may use such information for targeted advertising or other purposes, even if it is stated as a requirement for using the service.

You are not forced to rely only on one method

Many people already use a combination of online and traditional pharmacies.

All routine prescriptions are sent by mail while the local one deals with more urgent matters. A local pharmacist can provide regular vaccination and medication advice while online services deliver the regular dose to the door without any hassle.

Such a balance is often more rational than the loyalty to one option in all situations.

Choose the online pharmacy when you are able to verify it, it is convenient for the type of medication, and delivery time is not critical. Choose the traditional pharmacy when the medication is more urgent, the prescription is new, or advice on use is needed. The best service is the one that provides the right medication, with the right guarantees, control, privacy, and ongoing support in case of problems.

By Dr. Susan Levy, MD

  • Education: – B.A., Connecticut College, M.A., JFK University Ph.D., Oregon State University
  • Professional Memberships: Society for Behavioral Medicine, American College of Sports Medicine, North American Society for the Psychology of Sport and Physical Activity
  • Research Areas: My research interests focus on examining motivation for exercise adoption and maintenance, with a particular interest in the role of self-perceptions on exercise behaviors. My research has recently addressed exercise and physical activity patterns of middle-aged and older adults with arthritis. This work has been conducted in collaboration with faculty from the Graduate School of Public Health. I am also interested in measurement issues and statistical designs best suited to the assessment of related constructs.